About us
Are you thinking of updating your style?
Make an appointment for a personal styling session. We will assess your wardrobe, advise you on the latest trends, and explain our approach to styling.
You can decide in all freedom whether or not you would like to work with us for your fashion needs.
Bored with your wardrobe?
Our fashion experts are at your disposal to guide you step by step in the selection of your outfits and will give you the best advice for your personal style.
Discover our tailor-made services to enhance your wardrobe.
Where every outfit tells a story.
Meet Our Fashion Experts
Dedicated stylists ensuring your satisfaction
Tony Fred
Chief Executive Officer
Founder and chief visionary, John is the driving force behind the company. He loves to keep his hands full by participating in the selection of the latest fashion trends, marketing, and customer experience strategies.
Mich JOHNSON
Chief Commercial Officer
Mark loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mark has helped the company to get where it is today. Mark is among the best minds.
Aline TURNER
Chief Technical Officer
Tom is one of the iconic people in life who can say they love what they do. He mentors 100+ in-house stylists and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Financial Officer
Emily, with her international experience, helps us easily understand the market and improves our product selection. She is determined to drive success and delivers her professional acumen to bring the company to the next level.